DIGITAL MARKETING AND SOCIAL MEDIA COURSE

This digital marketing program covers the essential mechanisms of online promotion, from foundational principles to advanced campaign planning. It provides a technical breakdown of search engine optimization (SEO), pay-per-click advertising, and mobile marketing strategies. Participants learn to manage website design, analyze web traffic using industry-standard metrics, and build effective online public relations. The structure is designed to guide students through the complexities of social media platforms and the legalities of email marketing, concluding with a comprehensive guide on executing data-driven marketing campaigns.