SOCIAL MARKETING

This course provides a comprehensive exploration of the social marketing concept, focusing on strategies to influence and improve human behaviors for social good. You will analyze the fundamental differences between commercial and social marketing, exploring the traditional 4 P's while learning to design effective, ethical campaigns. The program provides practical guidance on creating professional accounts, using Meta Ads for outreach, and managing media objectives to reach diverse and vulnerable audiences effectively. By the end of this course, you will be able to implement theory-based solutions to drive meaningful stakeholder engagement and societal progress.