CUSTOMER RELATIONSHIP MANAGEMENT COURSE

This course covers the foundations and practical applications of Customer Relationship Management. It starts by looking at why relationships matter and how to build loyalty within an organization. You will explore CRM as both a product and a logical process for managing information. The program also details how to identify different categories of customers and meet their specific expectations. Beyond technical systems, it focuses on soft skills like communication, body language, and negotiation. You will also learn how to prepare for and lead effective meetings to ensure mutually beneficial outcomes for your business.